Facebook Bans Holocaust Movie For Violating Race Policy – Rolling Stone

in early september, Director Joshua Newton was working on the Holocaust movie beautiful blue eyes When he received a spam email. Peter Robert, digital media buyer for movie distributor MovieFarm, told Newton that Facebook had banned filmmakers from promoting or advertising the recently completed 2009 thriller, Roy Schaeder’s final performance, on its platforms. The social media giant said the film’s title, which refers to the eye color of a child who died at the hands of the Nazis and evokes a key scene in the film, violates its policy toward content that “includes direct or indirect assertions or implications about a person’s race”, among other character traits.

Newton, son of two Holocaust survivors his movie Over the experiences of his late father, he was disgusted.

“This is the work of haters – unfortunately there are many in our society – who seek to destroy the film in order to downplay the Holocaust,” Newton said. rolling rock At the Toronto Film Festival. “Sure, Mark Zuckerberg didn’t mean for that to happen.”

The makers of the film appealed, and Facebook upheld the ban in a short message to Ruppert obtained by rolling rock. “After performing a required review of your Facebook account, we have confirmed that it does not comply with our advertising policies or other standards,” the note states. “You can no longer advertise with Facebook products. This is our final decision.” Advertising for the film, including the trailers, is now “permanently restricted”.

beautiful blue eyes Focuses on an NYPD cop (Cheddar) who spent decades having his family murdered during World War II. When he believes he has found the Nazi responsible for their deaths, he enlists his estranged son to help him exact revenge. It’s unclear how the film’s title violated Facebook’s race policy given that people of any race can have blue eyes. The stated rationale is supposed to be subject to the promotion of a literary classic like Toni Morrison blue eye for a similar ban.

The British director believes the ban has significantly reduced the prospects for the film, which opened in 431 theaters in the United States on September 9. A Holocaust-related film, Newton adds. “Mark Zuckerberg has created a monster with no oversight. It’s something that has to be flagged by an algorithm. It’s another matter for the Meta-Facebook staff to review and support the science, fully aware that the title is not discriminatory and that the movie is related to the Holocaust.”

One of the actors in the film, Alexander Newton, the son of the lead director beautiful blue eyesname songsays he has been informed that any advertisement or promotion of his artist page is also permanently banned by Facebook and Instagram.

“It’s incredibly ridiculous [given that] The movie and the song are about a Holocaust survivor,” says young Newton. Martin Myers, CEO of MovieFarm says rolling rock That ban is “utterly terrible”.

Banning Facebook wasn’t the first hurdle Newton faces in the film. In 2008, jaws The Scheider icon died after battling multiple myeloma before the film was completed. Due to a problem with one of the cameras, some shots were lost. But the director used artificial intelligence technology developed in recent years to repair damaged frames, allowing him to edit and release the film as he originally envisioned it.

Facebook ads have become a major component of any movie launch, especially smaller films that can’t afford broadcast ads or space on highly visible billboards. It’s not uncommon for Facebook to block ads for a movie. Among the rare exceptions, Facebook has canceled ads for Amanda Milius’ pro-Trump documentary The plot against the president In October 2020, weeks before the presidential election. At the time, a Facebook spokesperson referred reporters to its policy requiring ads about social issues, elections or politics to take additional steps to make the cut.

A Facebook representative did not immediately respond to a request for comment. Both sides of the political divide have criticized Facebook for censoring speech and its outsized role as a guardian of ideas. Several posts, from criticism of the Chinese government to photos of breastfeeding, have been pulled, sparking backlash and condemnation.

For his part, Newton says he is now considering his legal options. “clearly, [Mark Zuckerberg] Too busy developing his company’s presence in the metaverse,” says Newton. “Instead of focusing on virtual reality, Zuckerberg should notice what’s happening in the real world.”

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